The Story
I didn't grow up wanting to be a coach.
I grew up watching small business owners work harder than anyone I knew — and still struggle to grow.
The kirana store owner staying open until midnight. The salon owner handling calls while cutting hair. The restaurant owner personally following up on every order inquiry on WhatsApp. Brilliant people, running businesses on willpower alone — because no one had ever shown them a smarter way.
That gap has been my obsession for over 15 years.